NEWS & LINKS

FOR IMMEDIATE RELEASE
DATE: May 6, 2005

Veritas Marketing, LLC selected by Robinson Rubber Products Company, Inc. as marketing agency

MINNEAPOLIS, Minn. — Minnetonka-based Veritas Marketing has been chosen by Robinson Rubber Products Company, Inc., New Hope, Minn., to provide marketing, creative and public relations services.

Robinson Rubber Products has provided custom-molded rubber components, extruded profiles and precision rollers for more than 50 years. Within the past decade, their industry has experienced an increase in global competition. To contend in this ever-changing global economy, Robinson Rubber Products sought a marketing partner to update their image and increase visibility to their target segments.

“We wanted an agency that understands our customers and can help differentiate us within the market,” said Kenn Nordstrom, vice president sales and marketing. “Veritas Marketing has the right mix of industry knowledge, marketing savvy and top-notch creative to meet our long-term needs.”

Veritas Marketing has developed a new logo, tagline, stationary package and tradeshow booth for Robinson Rubber. The web site was also produced to provide valuable design and resource information for engineers and other rubber product customers. Public relations and advertising campaigns intended to build awareness and generate leads will be introduced in 2005.

About Veritas Marketing, LLC
Veritas Marketing, LLC is a full-service integrated agency serving the marketing and communications needs of business-to-business clients. Veritas Marketing specializes in industrial, architectural, high-tech, transportation, foodservice, medical and professional services markets. For more information on Veritas Marketing, LLC visit www.veritasmarketing.com or call Holly Jo Anderson at 1-877-388-8177.

About Robinson Rubber Products Company, Inc.
Robinson Rubber Products Company, Inc. designs, develops and manufactures custom-molded rubber components, extruded profiles and precision rollers for original equipment manufacturers and industrial companies worldwide. Adept at creating high-quality solutions for the most demanding applications, they specialize in complex components including multiple inserts, homogenous parts and rubber bonded to metal and other substrates. Robinson Rubber provides everything from innovative component design and specially formulated rubber compounds to precision assembly.

Robinson Rubber Products Company Inc.
4600 Quebec Ave. N.
Minneapolis, MN 55428
763-535-6737
sales@robinsonrubber.com